Ben Sefton

Ben Sefton co-founded Insightful AI to help businesses adopt AI strategically. His aim is to enhance efficiency, strengthen governance, and drive innovation. With nearly two decades of experience in forensic investigation and digital transformation, Ben combines technical know-how with practical insights. His unique background allows him to simplify complex systems for organisations.

Before founding Insightful AI, Ben worked as a forensic investigator with Greater Manchester Police. He handled high-profile cases involving terrorism, organised crime, homicide, and cybercrime. This role sharpened his ability to manage complexity and stay calm under pressure. These skills now guide his approach to developing AI strategies. His work in security and data governance ensures businesses have solutions that are both effective and secure.

At Insightful AI, Ben focuses on making AI accessible and ethical for organisations of all sizes. He designs tailored strategies that align with each client’s goals and needs. Ben believes in breaking down barriers to AI adoption, making advanced tools approachable. He helps businesses embrace these technologies while remaining resilient in a fast-changing world.

Ben’s leadership style prioritises clear communication and collaboration. He is passionate about empowering teams to innovate and adapt to change. By simplifying AI adoption and providing long-term support, he ensures businesses can thrive. Ben’s approach gives clients the confidence to use AI effectively and unlock new opportunities.